Apple launched iPhone 15 and iPhone 15 Plus

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Leap forward for iPhone with a stunning new design, including a durable tinted glass back and new rounded edges, Dynamic Island, 48MP Main camera with 2x Telephoto camera, and USB‑C connectivity

CUPERTINO, CALIFORNIA Today, Apple launched iPhone 15 and iPhone 15 Plus, with the industry’s first tinted glass back with a beautiful matte finish, and a new rounded edge design on an aluminum case. Both models are equipped with Dynamic Island, and an advanced camera system designed to help users capture wonderful photos of every moment in life.

The powerful 48MP Main Camera enables ultra-high resolution photography, and the new 2x Telephoto option gives users three levels of optical zoom – as equipped with a third camera.

The iPhone 15 lineup also introduces a new generation of portrait mode, making it easier to take portrait photos with clear details and the ability to take photos in low light conditions. With the A16 Bionic chip that delivers proven performance, USB‑C connectivity, Accurate Find for Find Friends, and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward.

iPhone 15 and iPhone 15 Plus will come in five beautiful new colors: pink, yellow, green, blue and black.

“iPhone 15 and iPhone 15 Plus represent a huge leap forward with great camera innovations that inspire creativity, intuitive Dynamic Island and features like satellite Roadside Assistance that make a big difference in users’ lives,” shared Kaiann Drance, Apple’s Vice President of Worldwide iPhone Product Marketing. “This year, we’re also taking the power of computational photography to the next level with a 48MP Main camera with a new 24MP default mode for ultra-high resolution images, an option New 2x telephoto, and next-generation portrait modes.”

A Beautiful and Durable Design with Upgraded Display

Featuring 6.1-inch and 6.7-inch screen sizes,1 iPhone 15 and iPhone 15 Plus feature Dynamic Island, an innovative way to interact with important alerts and Live Actions. The refined experience dynamically expands and adapts so users can see their next direction in Maps, easily control music, and when integrated with third-party apps, users will Get real-time updates on food deliveries, ride sharing, sports scores, travel plans, and more.

The Super Retina XDR display is ideal for viewing content, and playing games. Now peak HDR brightness has reached 1600 nits, so HDR photos and videos are clearer than ever. And when it’s sunny, the highest outdoor brightness will reach 2000 nits — twice as bright as the previous generation.

Both models have a new design that is sophisticated and durable over time. For the first time in a smartphone, the back glass is tinted, creating five beautiful colors. The back glass is reinforced with an optimal dual ion exchange process before being polished with nano crystal particles and acid etched to create a luxurious frosted glass finish.

The new rounded edge design on the aerospace-grade aluminum case feels comfortable in the hand, and the Ceramic Shield glass is stronger than any other smartphone glass. With a waterproof and dustproof design2 and industry-leading durability features, the iPhone retains its value longer than any other smartphone. Additionally, the internal design delivers strong, durable performance while also making repairs easier and more cost-effective.

Powerful Camera Captures Every Moment in Extremely High Resolution

The advanced camera system on iPhone 15 and iPhone 15 Plus helps users record every everyday moment and memorable memories. The 48MP Main Camera takes sharp photos and videos, while also capturing small details with a quad-pixel sensor and 100% Focus Pixels for fast autofocus.

Leveraging the power of computational photography technology, the Main camera gives users an incredibly high resolution of 24MP by default, producing impressive image quality in a convenient file size, suitable for storage and sharing. By intelligently integrating hardware and software, the additional Telephoto 2x option gives users three levels of optical quality zoom — 0.5x, 1x, 2x — for the first time on the system iPhone dual camera.

Next-generation portrait photos on iPhone 15 and iPhone 15 Plus with sharper details, more vivid colors, and improved low-light photography. For the first time, users can take portrait photos without switching to Portrait mode.

When a person, dog, or cat appears in the frame, or when the user taps to focus, the iPhone automatically captures depth information that the user can then view. n photos captured into beautiful portraits using the Photos app on iPhone, iPad or Mac.

Additionally, for greater creative control, users can also adjust the focus point after the photo is taken. Photos taken at night are higher quality with Night Mode improvements, including sharper details and more vivid colors.

When lighting is too bright or uneven, new Smart HDR captures subjects and backgrounds with more realistic rendering of skin tones, while ensuring brighter highlights and richer midtones and shadows have more depth when viewed in the Photos app.

This advanced HDR rendering mode is also available with third-party apps, so photos can look even better when shared online. These improvements will support upgrades to the 48MP Main camera, Ultra Wide camera and front TrueDepth camera.

A16 Bionic: Proven Powerful Performance

The fast and efficient A16 Bionic chip brings proven performance to iPhone 15 and iPhone 15 Plus, supporting Dynamic Island, computational photography, and more. With two high-performance cores that use 20% less power and four power-saving cores, the 6-core CPU is faster than the previous generation and easily handles intensive tasks, while delivering outstanding battery life. The 5-core GPU has 50% more memory bandwidth for smooth graphics for video streaming and gaming.

The new 16-core Neural Engine is capable of nearly 17 trillion operations per second, allowing for increased machine speeds for features like iOS 17 Live Voicemail recording review and third-party app experiences. — while protecting important security and privacy features using Secure Enclave.

Strong Connectivity

The iPhone 15 lineup offers convenient new ways to charge, find friends in crowded places, and stay connected on the go. Both models feature USB‑C connectivity, the globally accepted standard for charging and data transfer, allowing the same cable to be used to charge iPhone, Mac, iPad, and AirPods Pro (2nd generation). 2) upgraded.

Users can also charge AirPods or Apple Watch directly from the iPhone, with the USB‑C connection port. Both models support MagSafe and Qi2 wireless charging in the future. Both models are equipped with a second generation Ultra Wideband chip, allowing two iPhone devices using this chip to connect at a range three times wider than before.

Thanks to that, iPhone 15 users can use the Exact Find feature for Find My Friends in a new way to share their location and find others, even in crowds. Exact Find is built with the same privacy features that users have come to rely on in Find.4

iPhone 15 models deliver superfast, high-quality 5G experiences5 and enhanced audio quality in phone calls, including calls made on FaceTime or third-party apps. Sound quality is now even better when users choose Speech Detection mode so their voice still sounds loud and clear even when they’re in a noisy place.

iPhone 15 and iPhone 15 Plus are equipped with eSIM, a more convenient and secure physical SIM alternative with support from more than 295 carriers. When traveling around the world, users can stay connected through affordable international roaming plans from their current carrier, or purchase a prepaid eSIM plan at more than 50 countries and regions, including Australia, Italy, Thailand and many more.

Equipped with iOS 17 iPhone 15 and iPhone 15 Plus are equipped with iOS 17.6, making iPhone more personal and intuitive with new features:

The Phone app gets big updates with Contact Poster, which allows users to customize their image with the person they’re contacting, and Live Voicemail that leverages the power of the A16 Bionic chip to view recordings over time. when someone leaves a voicemail. Users can also pick up the phone right when the caller is leaving a message.

The Messages app has a new sticker experience, more powerful search capabilities, automatic recordings for audio messages, and Check in, which allows users to automatically send notifications to friends and family once safely arrived. NameDrop brings a new way for users to use AirDrop, making it easier to share contact information by bringing two iPhone devices close together. Users can perform interactive actions Similar to AirDrop content and more.

Standby Mode gives users a full-screen experience with always-on information designed for remote viewing when the iPhone is on its side and charging. With support for Live Action, Siri, incoming calls, and louder notifications, Standby Mode is perfect for situations where users place iPhone on a nightstand, kitchen counter, or table.iOS 17 brings comes a ton of updated content, including Diary,7 a new app to help iPhone users write